SERVICES

Brand Development

93% of customer focus on visual appearance when buying a product.

A brand is only as strong as the emotion it invokes.

Your brand, is arguably the most valuable aspect of your company – an element that encompasses your product and service offerings, your client experiences and your values as an organization.

It requires a great deal of research, analysis, ideation, and creative design to effectively develop a brand story – one that touches and moves your clients to create a deeper bond, and most importantly, is purpose built. This intricate process renders an original logo, that you feel confident using as a symbol of identity for your business.

brand identity

Whats Included

The process of creating a brand is much more than designing. We add value for my partners at every step of the project using research based practices. We capture the spirit of your business with memorable designs while being authentic to your brand.

  • Logo Variations - Primary, Secondary, Logomark
  • Colour Palette
  • Font Selection
  • Business Card Design
  • Letterhead
  • Business Deck Design
  • Brand Guideline Book
  • Textures/Patterns

What Are Logo Variations?

Primary Logo

The primary logo is the main identifying mark for your business. It is used the most often and on almost everything including your website, business cards, printed materials, signage etc.

Secondary Logo

The secondary logo uses the elements of the primary logo arranged in a different composition. This provides you with more flexibility to use your logo in different design settings and for different purposes.

Logomark

A logo submark is a less detailed version of your primary logo that can be used as a watermark, secondary pages of printed collateral, social media profiles, website footers or favicons, backsides of business cards, etc. It provides cohesive branding without overloading your primary logo which may be more detailed.

Colour Palette

Having a diversified color palette allows you to designate certain colors for certain functions. Research has confirmed that 60% of people will decide whether or not they’re attracted to a message based on color alone. How you use color also affects the visibility of your brand and reinforces brand recognition by up to 80%.

Your Questions Answered

Each digital asset in the Brand Development package serves a unique purpose. Having multiple versions of your logo, and complimenting graphics, allows you to stay consistent across all areas of your business without repeating the exact same logo across the board. You should have a suitable logo or graphic to use everywhere from your website and business cards to your social media profiles and thank-you notes. This will give your business a far more professional feel compared to having one solo logo design.

For clients and general customers, business cards are a window to peep into a company’s possible quality of products or services. The importance is evident from some glaring facts. According to a study, an overwhelming 72% of people form an opinion about a company based on the quality of its business card.

Whether you’re selling, training, engaging in speaking events, courses + presentations, you don’t want your presentation to look like every other one out there. Having a Branded Business Deck is an essential component that conveys professionalism. It also saves time with easy formatting while creating a memorable impression with a high-impact visual aid.

A letterhead is one of the most important printing collaterals in any business. More than just a means of correspondence, it is also a physical representation of your company. In addition, a well-designed letterhead lends to credibility and is a great means of displaying professionalism and authority.

A HIGHER
CREATIVE STANDARD

  • BRANDING
  • WEB DESIGN
  • SOCIAL MEDIA
  • PRINT + DIGITAL COLLATERAL
  • BRANDING
  • WEB DESIGN
  • SOCIAL MEDIA
  • PRINT + DIGITAL COLLATERAL

Together, we can transform and
elevate your business.

start your
project today
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